Unique Marketing Solutions started working with Dr. Stewart at the Children's Weight Clinic in 2005. Our first task was to create and produce marketing materials for the new clinic and establish their brand. Once this was completed UMS produced an effective, results driven marketing plan which was then implemented by the UMS team. Since that time the following achievements have been made: –

• Regular press articles including features in national newspapers which resulted in an increase in sales and brand awareness.
• Dr. Stewart has been offered two key television roles through UMS PR work.
• Regular radio interviews all of which has resulted in Dr. Stewart being positioned as an expert on Child Health Care within the media on a national level.
• A close working relationship with Slimming World UK which has placed the clinic in front of their target market all over the UK and involved in Slimming World events.
• A joint reception at the Scottish parliament with Slimming World this summer in order to meet key party leaders.
• Made and established relationships with key organisations in Scotland increasing the brand awareness of the clinic and its founder Dr. Stewart.
• UMS designed and produced the clinic's website which has lead to an increase of enquiries and business from the website.

In conclusion the Children's Weight Clinic is now recognised both within the media and health industry as an expert in child nutrition. UMS have identified and established relationships with key contacts in the media and the political arena in order to raise awareness of child obesity and the clinic's services. The clinic continues to grow and play a key role politically.

"Ruth and her team have been enthusiastic and have helped created new customers as well as increasing our media profile. The CWC has had articles in a number of daily and national newspapers as well as local and national radio interviews. We no longer use any advertising and instead spend this budget on marketing through UMS. Ruth and her team are available to quickly respond to media enquiries and we have a close working relationship.

I would highly recommend that businesses use the services of Ruth and UMS."

Dr. Stewart, Managing Director, The Children's Weight Clinic

UMS created a marketing strategy for thesmallbusinessclub with the aim of increasing membership sales. One of the key break-through moments was in identifying the different types of thesmallbusinessclub members and their needs. The result was new meeting scripts that clearly communicated the member benefits and thesmallbusinessclub's key messages. New processes have also been put in place to ensure thesmallbusinessclub's position as the most effective networking organisation in Scotland.

UMS also carried out internal marketing activities within thesmallbusinessclub which has resulted in an increase in membership sales. They are now the fastest growing networking organisation in Scotland and the founders of relationship networking. UMS continues to work with thesmallbusinessclub to position them as experts within the networking arena and to raise awareness of the brand further.

"What a revelation working with Unique Marketing Solutions – UMS got straight to the heart of the issues and developed an outstanding marketing strategy for thesmallbusinessclub – and the results are being seen already with increased membership sales made so easy with the Unique UMS strategy – with UMS the club is destined to be the Market Leader"

Janet Torley, Managing Director

The initial brief was to create desire within potential t2e customers who although had an interest in t2e's services did not always buy from them. UMS carried out a market research project that identified the core needs of the customers and the benefits t2e offered that were of interest to the customers. This resulted in a very successful re-branding exercise, project managed by UMS, which was launched at their annual exhibition in 2008. This then lead to a re-evaluation of their sales processes and website all of which has resulted in t2e increasing the effectiveness of their marketing and sales.

When UMS started to work with Dave Hunt he had a variety of services on offer and was unsure how to move the business and their marketing forward. UMS established which parts of the business he wanted to grow and found that he had a passion for portrait photography but was unsure how to develop this side of the business. Having established a marketing strategy that focused on core services UMS worked with Dave to implement them. These has resulted in Dave achieving regular work in the areas of photography that he is most passionate about as well as breaking in to new markets.

"The best part of having a marketing strategy is having a clear focus and direction. UMS have certainly given me great help in identifying potential target markets and then refining this down to which markets would be most profitable and easy to sell to."

"I now have more defined markets and sales tools to use to reach that market. I would not have been able to have done this for myself, but more importantly I would not have recognised the need without the expertise UMS have brought to my business."

Rintu Basu, Owner of Accelerated Success.

 

"UMS' flexible package structure means that the level of marketing you require is affordable and adaptable to your situation, this coupled with Ruth, our marketing consultant, who brought a new perspective and ideas to the table worked well for us.

If you need support to market your business and are unsure of your direction we would recommend working with UMS to support and develop your plans."

Michelle Herron, Director of Enhance People Consultants.

 

"From the very beginning the UMS approach to marketing has made our business plan, focus, and achieve!! A must have for any ambitious business that wants to achieve results."

Michelle Austin, Owner of the Michelle Austin Partnership.

 

"Many thanks to UMS who provided marketing focus for HighSuccess, which we could never have achieved, due to being solely focussed on 'the product'. One of many key benefits we gained from the Unique Marketing Solutions process was a real understanding of our target market, their needs, and specific individual marketing approaches. I am now confident that our marketing and sales will be wholly successful, allowing us to further develop the business."

Andrew Bell, MD of HighSuccess.